Berry Calm Face Cleanser Bar

London-based Fruu offers fresh, UK-made natural cosmetics using the freshest ingredients, crafted in small batches for maximum freshness. Their products feature nutrients from over 15 types of fruits, are 100% biodegradable, and support small fruit farmers. Committed to affordability and sustainability, Fruu provides cruelty-free, vegan-friendly products certified by PETA, with a portion of profits supporting the WWF.

An incredible 92% of British women use facial cleansers, which adds up to over 31 million women using these products, most of which are packaged in plastic.

Facial wipes are the second most popular option, with Brits using an estimated 1.1 billion wipes each year, most made from plastic. With face washes being the top cleanser choice, the amount of plastic waste from packaging is staggering, contributing significantly to environmental pollution.

Thankfully, it’s easy to switch to eco-friendly alternatives that don’t add to the plastic problem. Whether it’s a bar or jar, non-plastic options offer a more sustainable way to cleanse your face, making a real difference for our planet and oceans.

This cleanser is so gentle but still leaves my skin feeling super clean and soft. Plus, the fruity scent is such a nice little pick-me-up in the morning. The best part? It’s made with natural ingredients and comes in eco-friendly packaging, so I feel good using it every day.