The UK’s love for skincare is undeniable - £1.78 billion was spent on facial skincare in 2023, and by 2028, that number is set to surpass £2 billion. We’re a nation that takes our routines seriously, with over 8.8 million people applying face cream more than once a day.
But there’s an issue hiding in plain sight: nearly every jar, tube, and pump bottle is made of plastic. Even the "recyclable" ones rarely get processed properly, meaning most of them end up in landfills or the ocean. When you consider that we go through hundreds of millions of units a year, that’s a staggering amount of waste for something we use in minutes and throw away.
And it’s not just the packaging - many face creams are filled with synthetic ingredients, from petroleum-based emollients to unnecessary preservatives, designed more for shelf life than for real skin benefits. But skincare doesn’t have to be like this. It’s possible to have powerful hydration, skin-nourishing botanicals, and truly effective ingredients - all without the plastic waste. We’ve tried and tested these products so it’s easy to switch to a skincare routine that works for both your skin and the planet.
